December 19, 2019 by Charlotte King
As unfortunate as it may be, not every small business succeeds. This could be due to economic downturn, lack of demand or another reason that is outside of one’s control – however there are ways
to help your business stay afloat in the long-term. This includes the implementation of strong branding. According to Multimedia Marketing, Integrated Marketing Communications (IMC) means integrating all promotional tools so that they work together in harmony. Utilizing a promotional tool is one thing, but ensuring you portray a consistent marketing message across ALL your platforms is something else entirely. So how do you put this into action? The first step is to work with a graphic designer to decide on your logo, fonts and color scheme. Think about how you want your brand perceived in the public eye; what best demonstrates who you are? Remember, your message should be simple to be memorable and slogans should be no more than 4 words in length. Brand Guidelines are essentially a set of rules that explain how your brand works, according to Nifty Marketing. This document often contains an overview of your brands vision, personality and values. Whilst putting this together could be time-consuming, it’s a very worthwhile task. Ensure your staff are across this and have access to it as and when they need it. Next, you’ll need to compile a list of anywhere and everywhere your brand appears in the public eye. This may include your website, your social media pages, flyers and other printed material, email signatures and more. Whilst digital files can be easy enough to update, printed materials can be more challenging. However, the sooner you begin this process, the sooner it will be completed. And that’s where Cheap Stickers &Banners can step in and help! We offer a variety of shapes, sizes and printing types to suit your needs and our state-of-the-art printing equipment ensures you get cheap stickers, banners, flags and posters at the best quality.
What’s more, we deliver free of charge across Australia including Sydney, Melbourne, Perth, Adelaide, Brisbane, Canberra and regional areas. Banners are the perfect display option for events, exhibitions and popups. Brand recognition here is vital; even if you don’t make a sale on the day, potential customers will remember you if you showcase eye-catching yet professional marketing materials. Stickers are another great alternative to get the word out about your brand. They are cost-effective and so simple to apply. And customers love them! Have them decorate their car, laptop or notebook and you’ve got yourself free exposure, minimal effort required. Posters are great for in-store advertising so, if you have a short-term promotion on the cards, have us print a few posters for you are you’ll be enjoying your return-on-investment in no time at all (because delivery takes just 4-9 business days – woohoo!) Whatever promotional tools you decide, keep in mind that branding must allow customers to identify, experience and relate to your business. The world’s best companies have the most recognizable branding because they stick to what they know – and they do it well.
Any questions? Hit up our friendly team at info@cheapstickersandbanners.com.au.
References:
• http://multimediamarketing.com/mkc/marketingcommunications/
• http://www.niftymarketing.co.uk/2012/02/28/the-7-essentials-to-include-in-your-brand-
guidelines/.
